En el feriado del 25 de Mayo se viralizó la foto del nuevo paquete de la tradicional harina leudante, en donde ya no está el personaje de la “negrita” amasadora.

Tremendo revuelo se armó en redes durante el mediodía del 25 de Mayo, justamente una jornada con tiempo libre como para debatir estos asuntos muy en boga en todo el mundo, sobre la deconstrucción de modelos heredados. Y el tema fue la harina leudante más famosa de Argentina, la “Blancaflor”, utilizada habitualmente para postres y bizcochuelos que requieran masas que suban su tamaño gracias al aditamento de polvo para hornear, una costumbre que en otras latitudes no es usual.

Pero el eje del debate no estuvo puesto en lo culinario, o en la razón por la cual en Argentina se vende harina aditivada de fábrica con polvo leudante, sino en el histórico paquete azul que desde hace décadas envasa al producto.

Es que hasta estos días el personaje característico del envase de esa harina, era una “negrita” que supuestamente, se intuía, era quien preparaba los alimentos con el producto.

Similar al personaje de los caramelos “Sugus” algunos ni siquiera distinguían si se trataba de la representación de un ser humano o una “hormiguita”, como manifestaron varios usuarios de redes sociales.

Lo cierto es que la empresa elaboradora de la harina Blancaflor, Molinos Río de la Plata, decidió reemplazar esa imagen del personaje por considerarla estigmatizante al tratarse de una mujer negra y con (posiblemente) un traje de servicio doméstico.

El tweet que dio lugar al debate iba mucho más allá, con un mensaje que abría a la polémica desde todas las perspectivas: “La nueva normalidad deconstruida de Blancaflor quitando a la africana esclava que amasaba”.

El nuevo packaging, en cambio, es mucho más genérico, no muestra a ningún personaje específico, y sólo deja ver dos brazos de tonalidad blanca con “las manos en la masa”.

Paradójicamente la fecha de viralizacion masiva de estas modificaciones en el envase de harina, es el Día de la Patria, en el cual la mayoría de quienes hoy son adultos, tuvieron que pintarse con un corcho quemado los rostros para representar a los esclavos negros de 1810 y a las famosas “mazamorreras”, quienes también eran mujeres negras que cocinaban y con las cuales solía “vestirse con un toque de color” a la celebración de esta fecha patria, otra práctica que quizás también deberá ser revisada, cuando termine el período de restricción a la presencialidad.Algunos incluso comentaban que esos brazos que ahora aparecen en el paquete, dan a entender que se trata de una mujer, y que también provocaría un estigma al indicar que sólo las mujeres se encargarían de la cocina. Sin embargo aún la empresa no ha emitido opinión al respecto.

Fuente: infocielo

174 thoughts on “La harina Blancaflor quitó a “la negrita” de su paquete”

  1. You really make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand.

    It seems too complicated and very broad for me. I am
    looking forward for your next post, I will try to
    get the hang of it!

  2. hey there and thank you for your information ? I’ve definitely picked up something new from right here.

    I did however expertise some technical issues using this web site,
    as I experienced to reload the website a lot of times previous to I could get it to load
    properly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish
    loading instances times will often affect your placement in google and could damage your high-quality score if ads and
    marketing with Adwords. Anyway I’m adding this RSS to my email and
    could look out for a lot more of your respective exciting
    content. Ensure that you update this again very soon.

    My homepage … Eco Cel Fuel Saver

  3. Hey just wanted to give you a quick heads up.
    The text in your post seem to be running off the screen in Ie.

    I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d
    post to let you know. The design and style look great though!
    Hope you get the problem solved soon. Many thanks

    My web site – 918kaya test id

  4. I’m curious to find out what blog system you’re using?
    I’m having some small security problems with my latest website
    and I’d like to find something more safeguarded.
    Do you have any recommendations?

    my site … Testol Max

  5. Have you ever considered writing an ebook or guest authoring
    on other blogs? I have a blog based on the same information you discuss and would really like to have you share some stories/information. I know my visitors would enjoy your work.
    If you are even remotely interested, feel free to send me an email.

    my web page Muama Translator

  6. Just desire to say your article is as amazing. The clearness in your post is simply excellent and i can assume you are an expert on this
    subject. Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post.

    Thanks a million and please continue the gratifying work.

    my webpage: Mega Arise Review

  7. Undeniably consider that which you said. Your favourite justification seemed to be at the net the easiest
    factor to keep in mind of. I say to you, I certainly get annoyed even as other people consider
    worries that they plainly don’t understand about.
    You managed to hit the nail upon the highest and also outlined out
    the whole thing without having side effect , folks
    could take a signal. Will probably be back to get more. Thanks

    Feel free to surf to my web site Byron

  8. I seldom comment, however i did some searching and wound up here La harina
    Blancaflor quitó a "la negrita" de su
    paquete. And I do have some questions for you if it’s
    allright. Could it be only me or does it look as if like a
    few of these responses look as if they are written by brain dead individuals?
    😛 And, if you are posting on other sites, I’d
    like to keep up with anything New Flow XL Review you
    have to post. Would you list of the complete urls of your shared sites like your Facebook page, twitter feed, or
    linkedin profile?

  9. Greetings from California! I’m bored to death at work so I decided to browse
    your website on my iphone during lunch break. I love the
    knowledge you provide here and can’t wait to take a look when I get home.

    I’m shocked at how quick your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyhow, good site!

    my blog: Keto Boom BHB Review

  10. Hi! Someone in my Facebook group shared this site with us so I came to look it over.
    I’m definitely loving the information. I’m bookmarking and will be tweeting
    this to my followers! Fantastic blog and outstanding design.

  11. Hey very nice blog!! Guy .. Excellent .. Superb .. I’ll bookmark your blog and
    take the feeds additionally?I’m happy to search out so many useful info
    here in the post, we need work out more strategies on this regard,
    thank you for sharing.

    My web page – Skyline Drone

  12. Howdy just wanted to give you a quick heads up. The
    text in your content seem to be running off the screen in Ie.
    I’m not sure if this is a formatting issue or something
    to do with internet browser compatibility but I figured I’d
    post to let you know. The design look great though! Hope you get the problem fixed soon.
    Many thanks

    Review my webpage … Profit Edge App Reviews

  13. hello there and thank you for your info – I have definitely picked up something new from right
    here. I did however expertise several technical points using this web site,
    since I experienced to reload the site many times previous
    to I could get it to load properly. I had been wondering if
    your web hosting is OK? Not that I am complaining, but sluggish loading
    instances times will very frequently affect your placement
    in google and can damage your high-quality score if ads and marketing
    with Adwords. Anyway I am adding this RSS to my e-mail and could look out for much
    more of your respective fascinating content. Ensure that you update this
    again soon..

    Feel free to surf to my web blog: Pure Form Keto Review

  14. Hello there, I do think your site might be having web browser compatibility issues.
    Whenever I look at your blog in Safari, it looks fine however, if opening in Internet Explorer,
    it has some overlapping issues. I just wanted to provide you with a quick heads up!
    Other than that, excellent website!

    My web-site NZT 48

  15. Undeniably believe that which you stated. Your favorite justification appeared to be on the web
    the easiest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they just
    do not know about. You managed to hit the nail upon the top and defined
    out the whole thing without having side effect , people can take a signal.

    Will likely be back to get more. Thanks

    Also visit my blog post: Essential Skin Cream Ingredients

  16. Great – I should certainly pronounce, impressed with your website.
    I had no trouble navigating through all tabs
    as well as related information ended up being truly simple to do to access.
    I recently found what I hoped for before you know it at
    all. Reasonably unusual. Is likely to appreciate
    it for those who add forums or something, website theme .
    a tones way for your customer to communicate. Nice task.

    my web page … Essential Skin Cream

  17. Howdy just wanted to give you a quick heads up.
    The words in your content seem to be running off the screen in Internet explorer.
    I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know.
    The layout look great though! Hope you get the issue resolved soon. Thanks

    Feel free to visit my homepage – Muama Ryoko Reviews – http://www.mhes.tyc.edu.tw

  18. I really love your site.. Pleasant colors & theme.

    Did you create this amazing site yourself? Please reply back as I?m
    trying to create my very own website and want
    to find out where you got this from or just what the theme is
    called. Kudos!

    Feel free to visit my web page: ViroValor XL

  19. I don’t know whether it’s just me or if everyone else encountering problems with your site.
    It looks like some of the written text in your posts are running off the screen. Can someone else please provide feedback and
    let me know if this is happening to them as well?
    This may be a issue with my web browser because I’ve had this happen before.
    Thank you

    Also visit my blog post; New Flow XL Review

  20. Definitely believe that which you said. Your
    favorite reason seemed to be on the web the simplest thing to be aware of.
    I say to you, I certainly get annoyed while people consider worries that they
    just do not know about. You managed to hit the nail upon the top and also defined out the
    whole thing without having Bodycor Keto Side Effects-effects , people could take
    a signal. Will likely be back to get more. Thanks

  21. I really love your site.. Very nice colors & theme.
    Did you create this web site yourself? Please reply
    back as I?m looking to create my own blog and would love to find out where you got this from
    or exactly what the theme is named. Thank you!

    Here is my blog: Dentitox Pro

  22. I wish to show appreciation to the writer just for
    rescuing me from this particular incident. Right after looking out throughout the world-wide-web and
    coming across techniques which were not helpful, I believed my life was
    over. Living without the presence of solutions to the problems you’ve sorted out by means of your good short
    post is a serious case, as well as ones that might have negatively affected my entire career if
    I had not encountered your website. Your main competence
    and kindness in dealing with the whole lot was very helpful.
    I am not sure what I would’ve done if I had not come upon such a
    step like this. I’m able to at this moment look ahead to my future.

    Thanks a lot very much for this specialized and sensible guide.
    I will not hesitate to refer your web sites to any person who would need assistance on this subject.

    My blog – Dermicell Reviews

  23. Hi there! I know this is sort of off-topic but I needed to ask.
    Does running a well-established blog like yours take
    a massive amount work? I’m completely new to operating a blog but I
    do write in my diary on a daily basis. I’d like to start a blog so I can share my own experience and feelings
    online. Please let me know if you have any
    kind of recommendations or tips for brand new aspiring blog owners.
    Appreciate it!

    My web blog … ViroValor XL

  24. Hey! This is kind of off topic but I need some advice from an established blog.

    Is it very difficult to set up your own blog? I’m not very techincal but I can figure
    things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start.

    Do you have any ideas or suggestions? Many thanks

    Here is my blog: Viro Valor XL Review

  25. My spouse and I absolutely love your blog and find a lot of your post’s to be exactly what I’m looking for.
    Would you offer guest writers to write content for you personally?

    I wouldn’t mind creating a post or elaborating on a number of the subjects you write about here.
    Again, awesome web log!

    Take a look at my web blog – Lion House Keto BHB

  26. It’s perfect time to make some plans for the future and it is time
    to be happy. I have read this post and if I
    could I want to counsel you some interesting
    things or suggestions. Perhaps you could write subsequent articles relating to this
    article. I wish to learn even more issues about it!

    Look at my web site: Valeria

  27. Thank you for your blog post. Manley and I are saving for
    just a new book on this topic and your article has made all of
    us to save the money. Your thinking really responded
    all our questions. In fact, above what we had thought of in advance of the time we came across your amazing blog.
    I no longer have doubts plus a troubled mind because you have
    totally attended to all of our needs here. Thanks

    my site; Eggplant Explosion Male Enhancement

  28. First off I would like to say excellent blog!
    I had a quick question in which I’d like to ask if you do not mind.

    I was interested to find out how you center yourself
    and clear your mind before writing. I’ve had trouble clearing my
    mind in getting my thoughts out. I truly do take pleasure in writing however it just
    seems like the first 10 to 15 minutes are lost just
    trying to figure out how to begin. Any recommendations or hints?
    Kudos!

    Also visit my page – Claritox

  29. An impressive share! I have just forwarded this onto a friend who has been conducting a little homework on this.

    And he actually bought me lunch because I stumbled upon it for him…
    lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanx for spending the time to talk about this topic
    here on your web page.

    Stop by my blog Muama Enence Translator Price [mpc-install.com]

  30. First of all I would like to say superb blog!
    I had a quick question in which I’d like to ask if you do
    not mind. I was curious to find out how you center yourself and clear your mind prior to writing.
    I’ve had a tough time clearing my mind in getting my ideas out there.
    I truly do enjoy writing however it just seems like
    the first 10 to 15 minutes tend to be wasted simply just
    trying to figure out how to begin. Any suggestions or hints?
    Many thanks!

    Feel free to visit my web-site: Keto Lite Keto

  31. I’m extremely impressed together with your writing skills and also with the structure for your blog.

    Is that this a paid theme or did you modify it
    yourself? Either way stay up the nice quality writing, it is rare to look a great blog
    like this one today..

    my web-site – NZT 48 Pills

  32. You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand.
    It seems too complex and very broad for me. I’m looking forward
    for your next post, I will try to get the hang of it!

    Here is my web site … Tru Vita CBD

  33. An impressive share! I’ve just forwarded this onto a coworker who had been conducting
    a little research on this. And he in fact ordered me lunch simply because I stumbled upon it for him…
    lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending the time to talk about this subject here on your web site.

  34. Hi! This is kind of off topic but I need some advice from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but I
    can figure things out pretty quick. I’m thinking about making my own but
    I’m not sure where to begin. Do you have any points or suggestions?
    Cheers

    my web blog MaxExtend Review

  35. Thanks so much pertaining to giving me an update on this subject on your site.
    Please realise that if a fresh post becomes available or if any changes occur about the current article,
    I would want to consider reading more and focusing on how to make good utilization of
    those techniques you discuss. Thanks for your efforts and consideration of other men and women by making your blog available.

    Here is my web site: librarius.main.jp

  36. Aw, this was an exceptionally good post. Spending some time and actual effort to generate a really good article…
    but what can I say… I procrastinate a lot and never manage
    to get anything done.

    Also visit my website: Sandy

  37. Greate article. Keep writing such kind of info on your page.
    Im really impressed by your site.
    Hey there, You have performed a great job. I
    will definitely digg it and in my view suggest to my friends.
    I’m confident they’ll be benefited from this web site.

    my homepage – Radical Slim Keto

  38. Fantastic goods from you, man. I have understand your stuff
    previous to and you’re just too wonderful.
    I actually like what you have acquired here, certainly like what you are stating and
    the way in which you say it. You make it enjoyable and you still take care of to keep it smart.
    I can not wait to read far more from you. This is really a great website.

    Here is my blog post – Leaf Boss CBD Gummies

  39. Howdy! I could have sworn I’ve been to this blog before but after reading through some of
    the post I realized it’s new to me. Anyways, I’m definitely happy
    I found it and I’ll be book-marking and checking back frequently!

    Feel free to surf to my page :: Vital Maxx XL

  40. I do not even know how I ended up here, but I assumed this submit used to
    be great. I don’t realize who you might be however certainly you’re going to
    a famous blogger should you are not already 😉 Cheers!

    my web page – Maurine

  41. Hey! I could have sworn I’ve been to this
    blog before but after reading through some of the post I realized it’s
    new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back often!

    Feel free to surf to my site – Allura Fresh

  42. Great post. I was checking continuously this blog
    and I’m inspired! Extremely useful info specially the
    final section 🙂 I take care of such information much.
    I was seeking this certain information for a long time. Thank you and good luck.

    Also visit my homepage – Max Brute Review

  43. Howdy! This is kind of off topic but I need some guidance from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any points or suggestions? Cheers

    Stop by my site; Boltz Pro

  44. Great ? I should certainly pronounce, impressed with your site.
    I had no trouble navigating through all tabs
    as well as related info ended up being truly simple to do to access.
    I recently found what I hoped for before you know
    it in the least. Reasonably unusual. Is likely to appreciate
    it for those who add forums or something, site theme .
    a tones way for your client to communicate. Nice
    task.

    Stop by my webpage :: Pinnacle Science Testo Boost Ingredients

  45. This is the perfect site for anybody who hopes to find out about this topic.
    You know a whole lot its almost hard to argue with you (not that I actually would want to?HaHa).
    You certainly put a brand new spin on a topic that’s been written about for many years.
    Excellent stuff, just great!

    Feel free to visit my web blog – CBD Flow

  46. Do you mind if I quote a couple of your posts as long
    as I provide credit and sources back to your blog?
    My blog is in the exact same area of interest
    as yours and my visitors would certainly benefit from
    a lot of the information you provide here.
    Please let me know if this okay with you. Cheers!

    Here is my blog post: InstaFrost AC

  47. I have to express my appreciation to this writer for rescuing me from this predicament.
    Because of exploring throughout the online world and getting strategies which are not
    helpful, I figured my life was gone. Being alive minus the solutions to the difficulties you’ve solved through your good article content is a crucial case,
    as well as the ones which might have adversely damaged my
    career if I hadn’t encountered your website. Your actual expertise and kindness in maneuvering the whole
    thing was very helpful. I don’t know what I would’ve done if I had
    not encountered such a subject like this. I can at this moment look ahead to my future.

    Thanks a lot very much for this skilled and sensible help.
    I will not be reluctant to propose your blog post to any individual who ought to have care on this
    matter.

    Stop by my blog post … http://www.dumankayahifit.com

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *